Posted by Simon U. Ford on Feb 18, 2013

Timing Your Run

Posted by Simon U. Ford on Oct 9, 2012

The Social Map

There has been a lot of discussion to understand the social ecosystem that has been built around a person’s online existence. Because of my interest in anthropology and sociology, I spend a significant amount of my time studying online trends. What’s most interesting is that when you start plotting your social network on a graph it comes up with such an intertwined complex network consisting of...

Posted by Simon U. Ford on Oct 9, 2012

Launching at the Apex

Typical Facebook campaign launch follows a traditional hype-cycle with the excitement rising up to a launch (where it peaks) and then decreasing all the way down, until it reaches a minimum constant level. So, we have the sudden rise in hype with the help of emotional triggers and social marketing effects such as videos, images, contests, quizzes and small events. These triggers are placed in such a...

Posted by Simon U. Ford on Aug 29, 2012

Are You a Fake Social Networker?

Sometimes, all we are is what others perceive us to be. It doesn’t matter how great we are at a task, unless other people benefit from it who cares? I was thinking about all of the people that I have known in my life, it’s interesting how a stranger can become an acquaintance and then turn into a close friend. Interesting because just days before you wouldn’t even know them and suddenly you trust them. I...

Posted by Simon U. Ford on Jul 28, 2012

Why Nature Separates Us…

We Farm. They Hunt…   Social Traffic Inc. helps clients “engage [SMARTER]”. By “[SMARTER]” we mean “farm”, not hunt!  In “our” new media scape successful marketers watch the herd, what they eat, where they drink, and who leads them. Knowing “the herds” habits farmers sow crops; generating demand for what a herd does instinctively. Social Traffic Inc. used to be a company ad agencies...

Posted by Simon U. Ford on Jul 27, 2012

Using Social Media for Business, a Turning Point in the History of Sales…

Using social media for business has not always been something a business owners would consider, much less do. If you were already using social media for business back at the turning point in the history of sales, … no doubt your business today, is a market leader. It came about when Wal-Mart, the world’s biggest retailer, completed an internal audit of their purchasing department. They...

Posted by Simon U. Ford on Jul 27, 2012

Definition of Strategy…

A Plan of Action Designed to Achieve a Particular Goal… A “strategy” [FARMING] is distinct from “tactics” [HUNTING], “tactical” decisions are made to achieve greatest “immediate value”.  “Strategic” [FARMING] decisions are made to achieve the greatest “overall value”, irrespective of immediate returns. Our ancestors would...

Posted by Simon U. Ford on Jul 27, 2012

Digital Marketing Agencies & The Rise of Purchasing Power…

Digital marketing agencies throughout the world are  starting to see two camps when it comes to main street business owners; 1. Those feeling the pinch in their business of late, they boil it down to the poor economy and GFC (Global Financial Crisis) — waiting for it to improve. 2. Those committed to engaging consumers smarter, using the internet and new social/mobile technologies as a delivery...