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Sometimes, all we are is what others perceive us to be. It doesn’t matter how great we are at a task, unless other people benefit from it who cares? I was thinking about all of the people that I have known in my life, it’s interesting how a stranger can become an acquaintance and then turn into a close friend.

Interesting because just days before you wouldn’t even know them and suddenly you trust them. I rarely take dynamics on face value;

I tend to study a process, always looking for clues as to why things happen the way they do.

  • If you were to choose “1” person to go into battle with, who would it be?
  • If you were to choose “5” people to camp out with, who would they be?
  • If you were to choose “10” people to form an informal alliance of trust with, who would they be?
  • If you were to choose “100” people to attend your birthday party who would they be?

If you could pitch a business opportunity to a group of business mentors who would you want listening? Knowing the answers to these questions lies in knowing who you are, knowing who you are is only possible if you know where you’re heading. If you know that, you are going to get there. Truth is, very few people take time out to think about these simple questions.

When we look at how people are networking in the on-line world today, it becomes incredibly unnerving. Marketers are brainwashing people into a mindset that suggests we need to “add as many people on our networks as possible” if we want to succeed in doing business on-line.

“She’s in your industry, let’s add her on LinkedIn”, “He looks like someone influential, let’s add him to our Facebook”.

It’s like everyone is being encouraged to waste time adding as many people as connections with a blindfold on, instead of investing the same amount of time into reinforcing some of the on-line relationships that we already DO have, and neglect.

“We call it fake networking and it’s an expensive waste of time because it positions you “smack-bang” in the middle of all the noise…”

In saying that Genuine Social Devotion” to our customers can be very profitable. So the next time you’re going to add a dozen people to your network, think about this for a second:

Will I choose these people for going to battle with, or camping out with, or starting an on-line trust-based association with or are these people going to become little more than fake friends I think will hopefully syndicate my content through to their audience?

Will having these people on my social channels actually add any value to my efforts and make me more influential in any way what so ever, does anyone listen to these people. If they’re fake net-workers who cares what they share anyway? Are the people I engage on-line interested in the value proposition I represent to the world or are they just going to leach away my value and worth one fake net-worker at a time.

A better question would be to ask ourselves;

Do I have the time and resources required to add value to what they are working on?