Timing Your Run

Timing Your Run

Before you can time your run, you need to have your story ready. Think about it, if you had a chance to sell your campaign launch to an audience, you’d better have your pitch (story) prepared and ready to roll. I’m going to share a trick to building your story...
The Social Map

The Social Map

There has been a lot of discussion to understand the social ecosystem that has been built around a person’s online existence. Because of my interest in anthropology and sociology, I spend a significant amount of my time studying online trends. What’s most...
Launching at the Apex

Launching at the Apex

Typical Facebook campaign launches follow a traditional hype-cycle with the excitement rising up to a launch (where it peaks) and then decreasing all the way down, until it reaches a minimum constant level. So, we have the sudden rise in hype with the help of...