1. SWOT Analysis

First, we must be clear on where your business model is strong, weak and under threat,

...then identify the best opportunities for us to leverage.

2. A Look into the Mind of Consumers

Firstly, know it takes just one (the right) digital marketing strategy to explode your business.

We undertake a process that will guide you towards understanding how consumers approach online buying decisions,

...and prompt you with insights, tactics and strategies to best position your product, service or brand --- into the mind of
your prospect.

3. Goal Setting

We start by establishing a realistic business objective, then identify the right digital marketing goals for achieving it.

We define (and set) targets and key performance metrics (KPI’s) to measure progress as we move towards these marketing goals.

4. Advertising Strategy

We help identify “the reaction” you most want from consumers exposed to your advertising,

...we step through a process of creating an advertising strategy (in support of your marketing system) that is most likely to lead consumers to take “actions” that result in you reaching your marketing goals.

5. Display Advertising Campaign

We’ll introduce you to a display advertising campaign optimization system.

Included are methods of competitor analysis, keyword research, ad placement, ad creative and bidding optimization.

Disclosure: This work can be done manually using Excel. We will introduce [PLAYERS] to a tool that automates much of the work (this tool is an additional cost if you choose to buy it).

6. Landing Page Optimization

An excellent advertising strategy, combined with an optimized display advertising campaign is neutralized if your landing pages do-not convert.

We step you through the creation of a landing-page optimization test-plan, then show you how to execute.

This includes monitoring test data (your test results) and making good decisions based on what you learn. You can expect the end result to be ongoing improvements to your landing-page conversion rates. More income @ the same cost of traffic.

Disclosure: This work can be done manually using Excel. We recommend all [PLAYERS] use our software to automate this process (if purchased, our software is an additional cost).