Building a Business Brand Beyond 2011
Your Business Brand Is a Representation of Your Belief Systems
Your new business community is just a mobile device away from a review, price comparison, referral or purchase.
Your ability to design and maintain this network of individuals will define your success or failure over the next couple of years as the smart-phone age takes hold.
Your business brand is a representation of your belief systems.
It's what brings your business community together. They are connected in ways that run much deeper than a single transaction or interaction.
It's No Longer Relationships Between Manufacturers, Retailers & Customers That Matter...
It's the relationship between your customer and other consumers that are going to define your business success in the years ahead.
It's what makes Apple and Harley Davidson customers feel like they have become part of a tribe after they purchase.
Brands of the future are able to put communities of customers in touch with one and other in ways that make the brand a common thread.
Whether you call these groups of people tribes, evangelists or just plain old customers --- if you're a marketer...you need to figure out how you're going to encourage customer enthusiasts to want to stick around under your brand (logo).
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