Importance of Tracking Website Traffic Statistics
When boiled down to its purest form, every business transaction is reduced to simple data.
How much did the customer spend?
In what areas did they spend it?
Which marketing campaign influenced their current spending?
Which are likely to influence their spending in the future?
The long-term viability of any business depends on its ability to answer these questions.
When it comes to data, most people would have a hard time arguing against Google as the undisputed masters of data interpretation and collection.
A billion dollar enterprise is built squarely on the ability of one company to best understand how to connect potential consumers with the appropriate manufacturer or service provider.
Data Is the New Gold
Luckily for potential business owners or neophyte bloggers, Google is willing to share a portion of this information through the use of their Google Analytic website tool.
This information dissemination is of course not motivated by altruism, but by an understanding that every dollar a perspective business owner makes while using Google channels is a few cents more in Google's own pocket.
Unfortunately, while Google Analytic is an amazingly powerful tool, the computer programming associated with implementing it on the average WordPress website is significantly more difficult than a Google web search.
While not beyond the ability of most people, especially with the help of a tutorial service, implementing Google Analytic is a time consuming and extremely boring process.
On the more fortunate side of things, techno-geeks have again come to the rescue of the common man through the creation of WordPress plug-ins.
If You Didn't Already Know...
... a WordPress plug-in is a like a tiny computer program designed to help WordPress website owners install specific functionality or tools onto their website.
These plugi-ns are completely user friendly, and require a minimal amount of technical knowledge to install and use.
They take a complicated or technically intense process, like installing Google Analytics, and condense it into a readily accessible and manageable process.
There are also other plug-ins designed specifically for collecting and interpreting data specific to the blogging process.
These assist in tracking data related to posts and author feedback, as well as visitor trends.
Overall, these plug-ins can help simplify and mange a boring, yet absolutely powerful aspect of any successful website, blog or eCommerce store.