eMail Communication & Your Website
There is a growing belief among many business owners, especially those that are new to the online world, that in order for a marketing campaign to be successful, it has to be specifically targeted at a particular demographic.
However, the $252 million dollars spent by Google's top ten advertisers during the first quarter of the 2010 fiscal year prove that a generic, wide ranging marketing campaign can be an effective revenue generating tool.
In many instances, an automated eMail marketing campaign is the best option for fledgling website owners interested in initiating a low cost, high yield marketing campaigns.
Unfortunately, because of years of spam and junk eMails, most people have a negative impression of the effectiveness of such a campaign.
However, if eMail advertising campaigns did not generate income, why would companies engage in them?
The answer, of course, is that as long as they adhere to two basic rules, eMail marketing campaigns are extremely effective at generating revenue.
A Small Business Owners Most Valuable Resource Is Time
First, any successful marketing campaign must make sense from a monetary cost perspective.
Automated eMail campaigns succeed in this regard because they essentially run themselves once the designated parameters have been set.
The ability for them to essentially run on auto pilot makes them cost almost nothing in the long run.
Second, an eMail campaign must be quick and easy to initiate and maintain.
A small business owner's greatest resource is their time, and every second spent initiating a marketing campaign is time that could be better spent elsewhere with so many other things commanding their time.
A Plethora of WordPress Plug-ins to the Rescue
As is the case with virtually any task, WordPress has a plethora of plug-ins designed to assist in the management of eMail auto-responding and marketing campaigns.
After a basic initial installation process, these mini-programs practically run themselves.
You simply login to your Wordpress administrator panel and set a few basic parameters, and the plug-ins will do all of the leg-work associated with your new eMail marketing campaigns.
As an added bonus, many of these plug-ins will also assist with the implementation and dissemination of an automated business newsletter.
With just a little bit of technical skill, WordPress plug-ins can assist in the creation of an electronic marketing campaign and newsletter, both of which closely mirror print techniques that have proven successful for years.