Importance of Website SEO
Search engine optimization (SEO) is extremely important for a website because SEO helps the search engines understand what the site is about.
The search engines need to understand a website in order to send the right researchers to it for solutions.
A site that does not have the proper SEO and site-map risks being ignored or misinterpreted by search engine web crawlers.
Why Your Website Needs SEO
Search engine web crawlers are unable to read and evaluate the content they see on a website.
They count on the meta tags to point out the important information and let them know the subject of each web page on your website domain.
The right WordPress SEO Plug-ins will automatically tag each post's title and description with the correct HTML tags that different search engine web crawlers will use to index that post.
These extremely small, yet important pieces of information are what search engines use to properly group your website when indexing pages so the people you want to find your content will find it when searching the search engines.
If the crawlers misinterpret the information (maybe they think a post about black-eyed Susan flowers will be useful for searchers looking for treatment for black-eyes), they will send the wrong traffic to the wrong web page.
These searchers will then bounce right back to the search engine to find what they were initially looking for, which sends a negative message about your website to that search engine.
Sitemaps Lead the Crawlers
A sitemap is also critical to the SEO of a website.
A sitemap shows the web crawlers the hierarchy of the pages on the website, making it easier for them to navigate and find the information they need.
This also makes it easier for readers of a blog to learn what the site offers and how the pages are arranged.
The four major search engines (Google, Bing, Yahoo, and Ask) all use the same protocol to interpret sitemaps, so once a blog has added a sitemap Plug-in, it can be sure that all crawlers are able to find all the pages on that site.
WordPress and Plug-ins for SEO
WordPress has become one of the most popular website and blogging platforms because it allows even inexperienced website & blog owners to maintain their own websites with little or no coding experience.
WordPress Plug-ins provide the best SEO practices behind the scenes, so a website owner or blogger can focus on content rather than coding.