Affiliate Marketing

Affiliate Marketing Is a Marketing Practice in Which a Business Rewards One or More Affiliates for Each Visitor or Customer Brought About by the Affiliate's Marketing Efforts.

Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site.

The industry has four core players: the merchant (also known as 'retailer' or 'brand' or "advertiser'), the network, the publisher (also known as 'the affiliate'), and the customer.

The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.

Affiliate Marketing Overlaps with Other Internet Marketing Methods, Because Affiliates Often Use Regular Advertising Methods.

Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and display advertising to generate traffic into CPA offers earning their income on the difference in what they pay for traffic through ads and what they sell that traffic for as publishers, through CPA earnings (traffic arbitrage).

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