Consumer Actions
Click to Action Is a Type of Direct Response Advertising and It's the Most Common Response Mobile Advertisers Target.
Consumers must click the ad in order that a particular action will occur.
There are a multiple actions you can test:
Click to Call:
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Consumers are routed to a call tree, recorded message or message bank.
Click to Talk:
Consumers go through to a person who fields the call live.
Click to Enter:
Users click a hyperlink that redirects them to a mobile website.
This site's landing page can have a brief message on it with an eMail opt-in form and even a Facebook fan page "like" button or Twitter follow button.
This allows visitors to give advertisers permission to continue marketing to them via one of these social networking soft lists. Likewise, these landing pages can have a click to call / talk or click to buy link as another option combining conversion methods.
Click to Order / Buy:
Users click a hyperlink that redirects them to a mobile landing page that has a brief sales message on it with an eCommerce buy button.
Visitors can buy a product or service directly from their mobile device off the mobile landing page.
Buyers can purchase through a Pay Pal mobile, credit card or advertisers can set it up so consumers click an acceptance to have their purchase amount added to their mobile phone bill.
Click to Receive Coupons:
This method involves consumers clicking ads to receive promotional coupons providing incentives to visit advertisers' sites or premises to purchase.
Coupons are redeemable from either desktop or mobile websites.
This is very popular for bars, restaurants, clubs, car washes etc.
Click to Download
Users click ads to download content instantly.
Logo's, eBooks, ring tones or audio messages.
Buyers are charged in the same way as click to order / buy.
Click to Video
This method is for larger brand advertisers driving traffic into viral video ads with the goal of users clicking an ad to see a video that's entertaining enough that they'll pass it on by sharing it with friends.
Click to eMail Opt-in
This method involves users clicking to download free games, applications or tools on the condition they agree to receive mobile SMS or MMS eMail ads from the provider.
Click to Find
This method of advertising involves users entering a search query looking for location based services.
Users click on ads that redirect them to a mobile landing page that asks for their mobile number or eMail address, along with a post code to receive the exact service provider information they're looking for.