Ad Types
Text Ads
Text ads are currently responsible for 50% of mobile Internet traffic because of their universal fit in terms of the multitude of different mobile devices and browsers... all of which support text ads.
Image Ads
Image ads are another popular type of advertising.
Most images are delivered by multi media messaging service called MMS.
Image ads include both static images and animated graphics like flash.
Mobile advertisers can load both static and/or dynamic graphics files into an ad server.
Ad servers identify what type of mobile device an ad will be served in the split seconds before serving it.
The ad server will serve the graphic file the receiving device is able to support.
Video Ads
Another ad format supported by MMS.
Audio Ads
Another ad format supported by MMS.
Scroll Ads
Use mobile phone down-time to scroll adverts on the screen when it's not being used.
Ring Back Tone Ads
Place interactive advertising in SMS and voice calls, and offer the end-user a discount.
Coupon Ads
Send discount coupons that users can forward or download, used in conjunction with SMS text short-codes placed in other mobile advertisements.
Application Ad Widgets
Distribute simple mobile applications like voting and polling, and more complex interaction with live radio and TV events.
eMAP Ads
Embedded mobile advertising to deliver SMS, mobile web and applications proximity blue-tooth advertising.
Sponsored Text Links
Sponsored text links and display advertising post-search of local directory assistance providers.
Social Network Notifications
Send mobile alerts on consumers' social networking activities that contains click-able links that enable users to react and respond to messages, updates and events as they occur within their online social sphere, in real time.