"The Mobile Device: A Local Consumer's Digital Hub"
Text message open rates are as high as 90% within 15 minutes of text messages being sent.
eMails, on the other hand, get an open rate of 15% or less for getting consumers to click links to content off eMails.
We've all grown up giving our phone numbers to anyone who we want to do business with.
We carry our phones in our pockets and check it the second a new text message lands in our inbox.
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