What Are QR Codes and How Do They Work?

Quick Response Codes, Better Known as QR Codes...

... are two-dimensional barcodes which can be utilized for a wide variety of applications.

Originally developed to be able to quickly scan and identify auto parts, QR Codes now see practical use on everything from movie and promotional posters to business cards and billboards.

Through the use of a QR Code reader, or any mobile phone with a built-in camera and reader application, users can decode the information presented in just a few seconds and be shown a specific web address, text, or contact information.

In the case of smartphone apps, the decoded message can automatically open up a web browser and direct users to a website, or it can automatically prompt the user to save the contact info into their phone.

Where Can I Get A QR Code Reader, and How Do I Use It?

If you have a modern mobile phone with a camera, chances are someone has written an app for you.

There are several readers for each major smartphone OS - Android, iOS, BlackBerry, and Windows Phone 7 - as well as Symbian and even Java-based phones.

It is easy to search for and find an application for your device which will handle QR Codes.

Once you have a reader installed, simply open the app and point your phone's camera at the QR Code and snap a picture of it.

Within a few seconds (depending on your app and your phone's internet speed), the message will be translated and you may be prompted to visit a website, add contact data to your phonebook, or read a message.

Why Do QR Codes Matter?

QR Codes are an important new technology that can be easily and freely tapped by any individual.

There are a number of free QR Code generators on the internet today, and by generating your own codes you can quickly and easily print them onto any sort of flyer, poster, business card, or other promotional material.

By using these small but easily-decoded barcodes in your marketing, you can direct users to a website, Facebook profile, or product page, each of which can offer the user far more information than they would otherwise be exposed to using just a flyer or business card alone.

QR Codes offer business owners a free and simple method of packing a lot of advertising data into a very small space.

This can help stretch marketing budgets and generate a greater number of leads.

The applications are virtually endless, and with more people joining the smartphone revolution every day, there is a booming market just ready to be tapped.