Why Facebook?

The consolidation of power among the Internets elite companies is also continuing. Google, Yahoo, Facebook, Microsoft and AOL Inc. together received 65.3% of all U.S. online ad spending last year, a figure that will climb to 71.2% this year. The U.S. Internet ad market will reach $28.5 billion this year, up from $25.8 billion. Display advertising expected to topple 1 Billion globally over the next several years.

Building the World's Most Sophisticated, People-Targeted Advertising Ecosystem

The most eye-catching moves, however, are occurring in the U.S. market for banner, interactive and video ads-a category also known as display-where Facebook is rapidly rising.

The Facebook platform to their shareholders, is not about networking, it's about building the world's most sophisticated, people-targeted advertising ecosystem.

When advertising in Google, we target specific keywords people enter into a search engine to find solutions to problems they are looking to solve.

Ads are designed to get researchers to take an action that leads them to their solution.

This type of advertising is targeted, but limited to the number of problems that need solving each day, divided by the number of solutions targeting them.

When advertising in Facebook, our ads target people by demographic, psycho-graphics, relationships and common interests.

Facebook has a massive amount of personal information about how their 750 million users interact with each other.

Facebook fan page list building is gold to any marketer, but especially internet marketers.

Facebook has quickly grown into the new 500 pound Gorilla in the online advertising jungle.

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