Press Release Writing

Press Releases - Well-Written Ones...

...draw people from all spheres of life and serve as a common ground where all are welcome.

A well-worded release needs to be based on a story which is the key element.

Build stories around a press release, covering all the key areas that you want to highlight.

Know that the key point while writing such a release is to remember that it should be story-based and not announcement-driven.

Stories Make a Press Release Interesting, Easy to Remember and Easier to Repeat.

An important step is finding a catchy headline.

Catchy here means memorable and appealing and not some flippant and frivolous one-liner that undermines your story.

Our headlines are worded so they bring instant notice to an upcoming event.

Build your announcements into the story. Stories should be the vehicle for an announcement instead of it being the other way round.

Build a plot and link all the sub-plots first, and then develop the story. When the story becomes a good one, then work out a way of hiding the announcement into the story.

While writing the story for the release, use keywords and phrases so they come up in search results because Google's search results for news has little to do with page rank.

It's All About Trusted Sources and Recent News

It has everything to do with the most recent news article surrounding a keyword from a trusted news source.

If you publish a professional press release that's built around a specific keyword, and if it's the only press release published on a given day.

If you submitted it through reputable press release sites and you're account number within these sites is reputable.

An account number within the code that's not flagged as "disregard this joker" by the site for search engine spiders to read...then your press release page is going to rank top of Google news until a more recent, reliable news story beats it.

A press releases shows people that we are real and that mean business.

To do this, we give them basic facts, e.g. stating when was our company established and what does it do.

We are always looking for incentives to offer in order to engage interest.

We like to support our press releases with quotes and back any claims we make by listing specifics in bullet points. It is more to-the-point and gives an organized look.

Marketing Is About Spreading the Word...

...we submit our press releases at sites like PRWeb, PRLeap.com, Webwire.com for more exposure.

News-wire services play a crucial role in driving traffic to a site and also syndication of a story.

A good press release on a trending topic will be picked up by hundreds of bloggers and journo's who will publish the story and link back to a source, or expert which should be a page on your site or blog if a press release is written and submitted properly

Follow up is vital; don't just do one press release and then forget about it.

One press release every two weeks is sufficient but this time span can vary from news story to news story.

Social Traffic will fully research your niche, product, topic, company, or announcement and we will create for you, a well structured, grammatically correct, and high converting press release.

This press release will not only attract attention, it will earn you top PR rankings in news aggregate and search engine sites turning news researchers into new, quality visitors to your website.