Introducing God’s Gift to Internet Marketers: WordPress Plug-ins
In a perfect world, an individual website / blog would not be judged on the quality of its visuals or its aesthetic appeal.
In a perfect world, products would not be remembered based on the initial impression of a logo, or catch phrase.
Unfortunately, websites are not judged purely on content quality, and product impressions are not generated solely on functionality and craftsmanship.
Today’s Consumers Have Short Attention Spans
Today’s consumers have a measurably shorter attention span than their grandparents, and it is not going to get any better, either.
Combined with the staggering amount of new products, information, and services available every year, it is increasingly complex for website owners to draw attention to their products or their ideas, regardless of the inherent value of a specific topic or item.
Like any tool, a website or blog is only as useful, or powerful, as the hand wielding the tool.
A common mistake that many fledgling website owners and internet entrepreneurs make is assuming their businesses’ website or blog (web presence) can stand alone.
You Won’t Attract New Business Pinning Brochures on Trees in the Forest
It’s just as impossible for an online operation to get new business by simply publishing website pages on the internet.
Who’s going to see it unless pointed to it (through advertising, marketing or word of mouth)? No one.
Too many people with inferior ideas, or inferior products, understand how to manipulate business models inherent to the internet for any genuine small business entrepreneur to succeed against them --- unless of course they are able to design for themselves an integrated web platform upon which they too can make the most of the internet as a sales & marketing platform.
Luckily, the power of WordPress resides in its ability to be easily and seamlessly customized by any user, regardless of technical savvy or knowledge, through the use of Plug-ins.
Plugins Are Essentially Mini-Programs
Each designed to give a WordPress website / blog a specific set of instructions.
These instructions control everything on a particular blog from visual layout to functionality, advertisement style and structure.
Plug-ins are extremely easy to use, and extremely specific and customizable.
They allow users to create a WordPress site that meets each specific creative and business need.
Plug-ins not only control how users view and interact with a specific blog’s functionality, but they also allow website administrators to automate virtually any process associated with the blog.
This allows administrators to focus on content quality from a simple-to-navigate user interface without worrying about the technical aspects of website management.
Most importantly, Plug-ins allow blog administrators to drive traffic and leads to their website by maximizing blog visibility to search engines and other data collection sources.
These techniques are crucial to the success of any small business moving forward more so than in the past.