Traffic
Are You Taking Advantage of the "Pull" Exerted by 213 Million Searches per Day in Our Major Search Engines..?
Since the early 1900's there have been two deciding factors in any retailer's net profits.
Rapid turnover and cost-of-sale, both subject to market forces (supply and demand).
Online sellers can only push product profitably when customers are pulling from the other side of the desktop and more so of late, mobile screens.
For Many Products That Are Now "Dominant Sellers" in Their Niche, Social Traffic Inc Has Helped Plan and Prepare Landing and or Sales Pages That Convert and We Help With Consumer "Pull" by Driving Lots of Traffic Into Them...
The metric most modern businesses use to measure consumer "pull" is traffic...in varying degrees of quality.
Visitors to a desktop or mobile web page by those who take action determines the acquisition cost of any new customer online.
The lifetime visitor value metric into a website will ultimately define that business's traffic budget.
If one business earns $1000 from each new customer they acquire over the lifetime of that customer....and another business earns $100 from a customer who purchases one product and never buys again, the first business can afford to spend ten times more acquiring new customers than the second business.
Dominating a business niche (online) is achieved by building the biggest profit margin into the lifetime value of all customers and acquiring new customers at a lower cost than the competition through:
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Research: Lays a foundation that guarantees you only spend money (beyond Research) on what you know.
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Page Optimization: Converting one visitor in one hundred at $1 per visitor will cost ten times more per sale than if you convert ten out of every one hundred.
- Traffic: The quality of traffic to your web property by the landing page conversion determines your cost of traffic.